While it is a well-known fact that most Americans do not eat enough fruits and vegetables, a new report shows the color of fruits and veggies eaten can be as important as the quantity. Eight in 10 Americans are missing out on the health benefits of a diet rich in colorful fruits and vegetables, resulting in a phytonutrient gap with potential health consequences, according to America’s Phytonutrient Report released today.

“Many phytonutrients are powerful antioxidants that can help fight the damage caused to our bodies’ cells over time that can lead to premature aging and disease,” said Stephen Fortmann, M.D., director of the Stanford Prevention Research Center at Stanford University. “The fact that Americans are falling short in phytonutrient-rich fruits and vegetables measured in the report is concerning,” Fortmann added.

America’s Phytonutrient Report was conducted by Exponent* for NUTRILITE®, the world’s leading brand of vitamin, mineral, and dietary supplements, using National Health and Nutrition Examination Surveys (NHANES) and USDA data which captures what Americans eat daily.

The report looked at fruit and vegetable consumption in five color categories, specifically green, red, white, blue/purple and yellow/orange. The health benefits of phytonutrients are believed to come from the compounds that give these foods their vibrant reds, yellows, greens and other rich colors. Americans have a phytonutrient gap in every color category. Findings showed:

•The biggest phytonutrient gap was found in the blue/purple fruit and vegetable category where 88 percent of Americans fall short.
•Americans are doing a little better on getting phytonutrients found in green fruits and vegetables – 69 percent fall short.
•Seventy-eight percent of Americans are falling short in the red, 86 percent in white and 79 percent in orange/yellow.

“America’s Phytonutrient Report illustrates that we need to think about more than just quantity when it comes to our fruits and vegetables,” said Amy Hendel, a registered physician assistant and health/wellness expert working on a new campaign to educate people about phytonutrients and the importance of eating a variety of colorful fruits and vegetables. “A daily dose of color could result in positive health benefits,” Hendel added.

By looking at phytonutrient intakes among Americans who meet their daily fruit and vegetable recommendations, the report identified “prudent intake” levels for 14 select phytonutrients in the absence of government guidelines for phytonutrients. The gap was then determined by comparing the “prudent intake” levels with intakes of average Americans.

The select phytonutrients analyzed within each color category of America’s Phytonutrient Report included EGCG, isothiocyanate, lutein/zeaxanthin and isoflavones for green, lycopene and ellagic acid for red, allicin and quercetin for white, anthocyanidins and resveratrol for purple/blue (also high in polyphenols), and alpha-carotene, beta-carotene, hesperitin and beta-cryptoxanthin for yellow/orange.

Filling the Phytonutrient Gap

While many people find it difficult to eat the recommended five to 13 servings of fruits and vegetables, Hendel suggests aiming for two fruits and/or vegetables from each of the five color categories on the Phytonutrient Spectrum per day.

There are thousands of phytonutrients gaining attention in the nutrition world, according to Hendel. “Phytonutrients offer a wide range of potential health benefits from promoting eye, bone and heart health to supporting immune and brain function,” she said.

Some phytonutrients, like lycopene from red tomatoes or cartenoids found in oranges and carrots, may sound familiar, while others such as lutein found in greens like spinach and broccoli or allicin found in garlic are just being recognized.

Ongoing Shortfall in Fruit/Vegetable Consumption

America’s Phytonutrient Report comes on the heels of a recent report released by the Centers for Disease Control (CDC) that showed no U.S. state meets national objectives for fruit and vegetable consumption. The report noted that “a diet high in fruits and vegetables is important for optimal child growth, maintaining a healthy weight and prevention of chronic diseases…”

Plants develop more protective phytochemicals or phytonutrients when they aren’t exposed to pesticides or artificial farming practices. By concentrating and extracting phytonutrient compounds right at the time of harvest, the potency remains high (Courtesy of EurekAlert!, a service of AAAS).